Beyond the rankings: what top students actually look for
More Than a Degree: Why Students Now Demand a Return on Investment
Think of top students as savvy consumers. They’re not just looking for a prestigious name; they’re looking for a clear return on their investment. They use a different set of criteria to evaluate potential universities, and these factors often outweigh an overall ranking.
For many, the most important factor is the career opportunities after graduation. Prospective students actively research a university’s graduate employability data, industry connections, and alumni network. They want to know that their degree will lead to a high-paying job in their chosen field. They prioritise a university’s industry-specific rankings over its general academic standing, viewing them as more accurate predictors of future success. For example, a student interested in finance might prioritise a university’s specific ranking for its business school, and its connections to major firms in London, rather than its overall global position. They understand that specialised program with strong industry links can open more doors than a general degree from a higher ranked but less specialised institution.
Furthermore, top students are deeply concerned with research and academic fit. For postgraduate and research-focused undergraduates, the opportunity to study under a specific professor who is a leader in the field is far more important than the university’s overall rank. They seek access to cutting-edge research facilities, labs, and opportunities to contribute to impactful projects. For example, a student aspiring to work in sustainable energy might look specifically for a professor’s published work in that field and the university’s research partnerships with green energy companies.
